MiBM in North Natomas Schools
North Natomas TMA’s MIBM campaign was extended to 10 area elementary and middle schools. During the month 3,441 students participated by logging 50,395 miles. A total of 57% of the total school enrollments participated, up from 53% in 2016.
During the month-long promotion, all students were encouraged to log their miles and trips, and participants were rewarded with weekly prizes, and recognition was given for top class and rider. All 10 North Natomas schools ranked within the top 13 schools in the region in the trips category, and top 15, in the miles category.
To kick-off the month and encourage riding, NNTMA staff went out to school sites to do student assemblies and rallies, presented at staff meetings and even created an informational video for how to participate. Check it out here.
The winning school in the region, Witter Ranch Elementary, had volunteers lead a daily “Bike Train” to school.
May is also a very busy month for the NNTMA’s “Project Ride Smart,” a ten-hour bike safety course, which this year, was completed by 593 fifth graders during school hours. Watch a short overview of the program here.